We create customized
“game plans” that
win the startup game ...
… and trusting the process is how founders win.
Similar to a coach conducting a fitness assessment, we begin every new relationship by taking out the time to understand every client’s unique market insights, aptitudes, skill sets, strengths, connectivity to the industry in which they want to launch a new brand. We ask a series of questions from there that helps to clarify business goals, relevant stakeholders, and the client’s overall capacity to self-finance a sales campaign for each new product line.
From here, at least a week or two is spent in a discovery phase where through a series of questions and exercises, frameworks and processes are introduced to help inspire unique approaches toward mitigating risk and maximizing outcomes for each customized campaign.
After a customized plan is delivered (usually in a downloadable GANNT chart and checklist that can be uploaded to various project management systems), we then advise on budgeting and upon request can assign one of our project managers to your prelaunch campaign until you cross the finish line.
Market Insights
Research and hypothesize the psychology and decision-making process of your target buyer that will drive sales growth efficiently and effectively.
Collaborative Prototyping
With these personas in mind, a variety of design methodologies may be implemented to improve upon your evolving brand concepts.
Marketing Experimentation
With concepts in hand, verifying the target buyer psychology will be essential first before reaping the benefits of your sales automation campaign.
Sales Automation
Every industry is different and requires a different automated approach for developing a low-cost strategy toward validating qualified sales leads before announcing to the world your new venture.
Do you have what it takes to launch a new brand?
“Just as athletic legends never trained alone, entrepreneurs expecting to be successful shouldn’t go at it solo without receiving coaching on how to win, either.”
- Alex Lavidge, Founder & CEO
Forming the right team in the prelaunch phase of your new venture with the right strategy is even more critical these days given how the rules are always changing in business.
To reach your goalpost, visionaries require both competitive advantages for your game plan and the discipline to stick with a checklist before playing this entrepreneurial game.
Ultimately, you need to trust a focused and disciplined process that will get you to a point where you can verify market demand before you go “all in.” Otherwise, it may feel like going onto a playing field without having gone through training. (You’ll become exhausted.)
We help our clients ask the right questions that lead to developing a customized, data-driven strategy that utilizes the right market insights, collaborative prototyping methodologies, marketing experimentation and pre-launch sales strategies.
While every industry is different, one timeless principle remains true no matter who we help develop a prelaunch game plan:
“Those that prepare to succeed are more likely to win.”